Shoots Media, Winter, Video and Tamron

A few days ago Tamron USA posted the video above on YouTube. Yes, it's a testimonial for their SP15-30mm lens, but there are other reasons why I wanted to share it in a post today.

• In just sixty seconds this video hits several of the major features of the lens. Now, compare the approach Tamron and Shoots Media took with your approach for a marketing video about your business. So many of you have produced pieces that are just too long.
• I love the camera angles chosen, because they're unique. It gives you a completely unexpected perspective.
• The choices made in time of day, lighting, etc. lets you feel the cold! They're telling a story about a lens, but you can feel the weather, the dampness and understand the benefit of Tamron's moisture resistant feature.
• Last but not least is the close - "My name it Keith Nicholson and this is me with my Tamron." It couldn't be more direct and clean. 

Enjoying the quality of the BTS video, I took a scroll through cyberspace to the Shoots Media website. Staying with their winter theme, check out this short clip, "Boys of Winter."

Thanks to today's technology all of you have the ability to do a short marketing video for your website. "About" sections are great but a short video highlighting your passion for imaging, and your ability to create an incredible experience for your clients will always pull more people into your story.

Keith Nicholson is telling a small piece of his story at the same time as Tamron's. Click on the banner below to check out the newest programs and then visit a Tamron dealer. Follow Tamron's on the road programs and workshops to find out how they can help you tell your story.