You only find out who's swimming naked when the tide goes out.
by Skip Cohen
It's a typical Sunday, and as usual, I'm stepping away from marketing and business, but staying focused on something I've noticed over the last seven months of being hunkered down.
It all starts with one of my favorite quotes above. While there are still a handful of idiots who think Covid-19 is a hoax, most of us recognized early on the necessary changes we had to make in our lives to ride out the crisis. (I'm trying hard to make today's post about believing in yourself and NOT the pandemic.)
I've been surprised by people I respect and have looked up to, who, when the pandemic hit, were "swimming naked." They hit the panic button and withdrew. From not knowing what to do about their business and disappearing, to not having the self-confidence they've always displayed in public. They stopped believing in themselves because so little they've done in the past prepared them for the new way they had to do business.
I'm not suggesting seeing revenue streams dry up isn't a reason to panic. But I think about my buddies Joe and JP Elario. Besides being great photographers and two friends I cherish, their business was almost exclusively weddings and events. But when things turned upside down, JP starting doing Face Time portraits and found a new revenue stream. I wrote about it a couple of months ago.
And that brings me right to my point - the pandemic has changed everything in our lives, but when it comes to business, you have to listen to your heart and not lose your ability to believe in yourself. The pandemic has created some unique opportunities for artists to demonstrate their communication skills and their ability to keep building relationships.
Hunkering down is about your health, NOT your business. You have to keep in touch with your target audience. When this crisis is over, and it will be eventually, people will remember you for the support you shared, by merely being present.
Wishing everybody a Sunday where you kick back and listen to your heart for the day. Take a little time to inventory your internal assets - not your camera gear, but all those great ingredients that make you unique. And as sappy as it sounds, your day will go the way the corners of your mouth turn, Winston Churchill.
Happy Sunday, everybody - do your best to make it a fun one!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.