by Skip Cohen
We couldn't be more proud to work with some of the very best companies in professional photography. One of those, PhotoTexting.com launched their new website yesterday with an incredible list of 20+ mobile solutions to help you grow your business and expand your reach.
If you're a senior photographer, their new Senior Rep Program offers you an incredible collection of tools to be more interactive with the senior market. Each component of the program not only takes full advantage of cutting-edge technology in communication but can make your business with seniors more fun. Remember, "fun?" It's one of those words frequently lost in business today. What started out fun years ago is too often drowning in a sea of stress and frustration.
The senior market over the last decade especially, has completely changed from what it was when I was a kid. This is where my buddy Scott Bourne would ask if Matthew Brady took my headshot to the right! LOL Back then we all dressed the same — just a boring black and white headshot for the yearbook.
Even my Dad's senior portrait, approximately twenty-seven years earlier was at least hand-colored! Done by Olan Mills Studios, there wasn't a formal senior program, but set up by my grandmother directly.
Well, fast forward to today, and senior photography is about capturing the personality of the subject. It's about multiple sittings, wardrobe changes, and building a relationship with each client. It's about creating an experience. Remember, for many of your senior subjects; this is their first real experience working with a professional photographer. Build the right kind of relationship, and you'll see them return as they get older and have other imaging needs.
PhotoTexting's new program for Senior Photographers is all about relationship building and utilizes the most important element, great communication. It allows you to be interactive with your senior reps and build a team beyond what traditional methods have allowed you to do.
But, don't take my word for it - check out the forty second video below and then click on the banner for more information!
What a kick to have cutting-edge technology at your fingertips and new ways to grow your business!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.