by Skip Cohen
If only there were a button on your keyboard for "seasonality" - you could just hit it and have everything in place. Unfortunately, there isn't one on your keyboard, but there is a seasonality button in your head and heart. We're down to the wire, but there's still a chance for some unique and eye-catching creativity in the days ahead.
It's Marketing Monday, and I'm just going to hit on ideas for Mother's Day because it's the big one up next! The pandemic left us with a powerful renewed sense of family. But, as I've written before, what Grandma has missed most is her family. That leaves a list of opportunities for you to fill a gaping hole in capturing memory-making.
Here's the bottom line to today's post - there's still time for you to put a great Mother's Day promotion in play, but this is a you-snooze-you-lose scenario. You've got to step up and let your target audience know what you're doing because, unlike the illustration above - there is no seasonality button just to push!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.