It's time to bring back one of my most favorite topics - great ways to lose customers!
Here's what I see - Every day I read comments from people on Facebook as they share ideas about the challenges of running a business. Then I look at dozens of websites each week that are half-baked. I keep running into people who are "two tacos short of a combo!" So, I might as well stay with a food theme this morning. Many of you have contributed to an entire recipe book, not on cooking but ways to confuse your audience and lose business.
In my efforts to establish Sarcastic Saturday as a national holiday, here are some guidelines to totally screw up your business, brand and target audience. If you're shooting for brand recognition from all your competitors, just follow these guidelines.
Just to wrap it up, this has been a kick to write, but there isn't a single one of the ten points that I haven't seen examples of on some of the Facebook forums, many websites or live conversations. You're in a word-of-mouth business with deep roots in communication, great customer service and exceeding client expectations. It's about your heart, passion and love for the craft. If you're close to any of the points above, then step back and figure out what you need to do differently.
Stop making it easy for your competitors to grow their business!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.