Remember the ALS Ice Bucket Challenge?

by Skip Cohen

As I've written virtually EVERY week for years - the fun of Throwback Thursday is in the hunt for old images combined with the memories they bring back.

In August 2014, the ALS Association launched the ice bucket challenge. The story goes that it was never meant to be conducted the way it was, but the challenge caught on and spread like crazy. In the end, they raised over $220,000,000!

In my search today for a great throwback, I ran across this video from eight years ago. While I know I shared it once before, it's too much fun not to share again. That's the fun of throwbacks - they don't have an expiration date.

My Dad passed away a year later, and while he's been gone for almost eight years, nothing can stop the smile on my face as I post this.

Throwbacks are also a solid reminder of the importance of our industry. We help people take intangible memories, stop time, and create tangible moments that can be appreciated forever! Think about the value that imaging has added to the world.

​So, what are you doing to share your own throwbacks and great memories today? 

Happy Throwback Thursday!