by Skip Cohen
When Chamira Young and I relaunched Beyond Technique last year, we wanted to focus on more than just capturing great images, or running a successful business in photography. Each guest has shared a lot of great insight, but the pandemic created a new challenge - artists have had to ramp up their usual marketing skills and find better ways to reach out to their communities.
Cindy Harter Sims joined us in this episode, and she's all about inspiration and especially relationship building. She's no stranger to the SCU spotlight and has repeatedly shared great content and the ideas she's implemented to secure her business. But with the pandemic, she did something unique - she reached out to her community and asked for help.
Relationship building over the years has been a significant building block to Cindy's business and her role within the industry. In fact, it's how I met her many years ago at a Skip's Summer School conference. Cindy doesn't collect business cards - she directly participates with and supports the people in her growing network.
Please take the time to listen to this podcast. Cindy held nothing back as she discussed her quest to keep her business alive and, at the same time, continue to give back to her community. She's busy, even doing newborn and infant photography, all while staying true to the rules of physical distancing and safety.
And click on any of the favorite images I grabbed from Cindy's website to visit her galleries!
Beyond Technique is brought to you by:
Programs like Beyond Technique can't happen without great industry support. Platypod believes in education and helping artists find new perspectives, not only with their cameras but their overall skill sets in marketing and business too.
If you haven't visited the Platypod website, take a scroll through the blog and Instagram pages. Artists from around the world are sharing their creativity every day.
And if you're stuck with ideas to expand your own creativity, wander into the Platypod store. You'll find some unique kits like the new Ultra Essentials Kit, now on sale.
A big thanks to Photofocus for always sharing great content to help photographers grow their technology, marketing, and business skills. Photofocus also hosts some of the very best podcasts in photography! They're just a click away.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.