by Skip Cohen
This could just as easily fit on Throwback Thursday since it goes back to WPPI 2011, but it's Marketing Monday, and Scott Bourne's wisdom in this "Photographers Ignite" video is perfect for the challenges we're all facing these days.
Kevin Kubota's series was the annual opening program for a few years in a row at WPPI, with at least five hundred people in the audience each time. Kevin's idea set a new standard, yet to be repeated, for great presentations and sharing information.
Here's the concept: Each speaker had twenty slides to show in five minutes, and they automatically changed every 15 seconds. The challenge was to get your message out there, and Scott did a terrific job. He's sharing five minutes of pure inspiration.
It's been one of my favorite presentations for years because there's so much in it. I find myself hitting the pause button repeatedly and thinking about the point Scott's making at the time. And these days, with the pandemic's challenges and the need for so many photographers to rebuild and jumpstart their businesses, Scott's sharing the building blocks for success in every slide!
Grab a cup of coffee and take five minutes...oh, and in the intro, Kevin mentions Scott's 90,000 followers on Twitter - that's 209,000 today.
"People don't buy what you do, they buy why you do it!"
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.