by Scott Bourne
If you’re a photographer, chances are, you’re a communicator. Most of the photographers I know are really storytellers. They have something they want to say, and they use the medium of photography to do it.
While it would be easy to focus this post on the communicator, I want to focus it on the audience. That’s something rarely (if ever) talked about in the photo community. Too many photographers make images they like, and then go looking for an audience.
Serious communicators find an audience first, then go craft a story that fits the audience. Photographers should consider this approach as well. If you’re taking photos for kids, you better get down on your knees because they see everything from 30 inches. If you’re taking pictures for an intelligent audience, include lots of details. Get it?
If more photographers could learn this lesson, then the art and craft of photography would be considerably more important.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.