Quick Thoughts: How often do you check your website?

If your website is down and you don't know it, it's like opening your store and forgetting to unlock the front door!

by Skip Cohen

We all have the same challenge, getting our website to look the way we want it, work the way it should and get the support when we need it.

The reality is it's not a perfect world and every website should be constantly checked.  It should be checked on different computers as well.  A few years ago I had a great suggestion from an attendee at a  marketing presentation I did at the IPI Summer Convention.

"We have six people in the company.  Every morning when they boot up, their landing page is a different page on our website.  That's six different pages that get checked first thing, before we even start the day!"

Years ago there was  a TV campaign that simply had one line:  "It's 11:00 PM.  Do you know where your kids are?'  Well, it's time to modify and bring that line into business and 2013...

"It's the start of another business day - do you know if your site's working?"

Illustration Credit: © Vladacanon | Dreamstime Stock Photos & Stock Free Images