by Skip Cohen
We all have the same challenge, getting our website to look the way we want it, work the way it should and get the support when we need it.
The reality is it's not a perfect world and every website should be constantly checked. It should be checked on different computers as well. A few years ago I had a great suggestion from an attendee at a marketing presentation I did at the IPI Summer Convention.
"We have six people in the company. Every morning when they boot up, their landing page is a different page on our website. That's six different pages that get checked first thing, before we even start the day!"
Years ago there was a TV campaign that simply had one line: "It's 11:00 PM. Do you know where your kids are?' Well, it's time to modify and bring that line into business and 2013...
"It's the start of another business day - do you know if your site's working?"
Illustration Credit: © Vladacanon | Dreamstime Stock Photos & Stock Free Images
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.