Project Lunacy - "Welcome to our Madness"

by Skip Cohen

I'm not sure I'd call it Project Lunacy, but having been in the conference/trade show business for a big part of my life, the "lunacy" is in what it takes to put together a great conference. For example, each year, after WPPI I'd refer to the convention as "the most fun I didn't want to do again for a year"!  Why? Because of the work it takes to put together a solid conference.

​The truth is, the idea is brilliant and anything but lunacy! 

Well, my buddy Sal Cincotta and the ShutterFest team have announced a second conference, in addition to ShutterFest '17. Here's what's posted on the website and why it's important for you to know about:

 ShutterFest is going back to its roots.
This year, we will be hosting a conference limited to 400 people.
However, there is a twist. Project | Lunacy will take place in a different location around the US and possibly the world every year – giving you the ability to create incredible images and learn from the best instructors on the planet.
Each event will be taught by 4 incredible instructors. You will get to be part of each class. Each hands-on class will have 6+ models and will have a break out component for each class
where students will get to shoot gorgeous models in dresses and wardrobe provided by Enception Rentals.
The cost for this event will be $499. For pre-registering, you (past attendes) will be the first
to receive notification once registration opens up and more details are available.
In addition, once registration opens up, 
members who pre-sign will get $399 registration. The event will be early November.
More details will be available in the next 30 days.
What is Project | Lunacy? Well, we are pretty sure Sal has lost his mind. So, that’s that. Welcome to our madness.

One of Craig Lamere's class at SF16

Sandy Puc's outside class on children's photography

Now, here's what I absolutely LOVE about the idea.

• It gives more people a chance to fine-tune and build on their skill set.
• Sal and his crew NEVER do anything halfway. That means you can anticipate this to be a game-changer in terms of building on your creativity and charging your battery.
• It's intimate and a boutique conference, giving attendees the opportunity to build their network at the same time they're working on their craft as artists.
• It's a spin-off of ShutterFest - that means the same attention to detail and ongoing effort to make it one of the best events of the year.
• Last on the list, but most important, it's hands on!

So, pay attention to everything you hear from ShutterFest, the Shutter Blog and Shutter Magazine, especially over the next thirty days. If you're a basketball fan, go back to what they used to say about Moses Malone of the Utah Jazz. They called him "The Mailman" because he always delivered! Well, that's our buddy Sal and he ALWAYS delivers!

See you some place on planet earth for Project Lunacy. What a kick!