One of the things I've always loved about working with the Profoto Team is their attention to detail when it comes to every one of their products. They're not just manufacturing some of the finest lighting gear in the world, but helping photographers understand how to make the right choices in what they use. This morning I took a scroll through their website and stumbled onto this little gem about how to choose the right umbrella. So often I've seen photographers buy gear without thinking through the application they're using it for. Well, Profoto makes it so easy for you, starting with a short guide to make sure what you're buying is going to meet your needs. I grabbed a screenshot from their first stop on the "umbrella tour," deciding on the shape. Next came deciding on the fabric, followed by the size. There are so many of you who don't understand the full range of creativity an umbrella can add to various images. There's a lot of great content in this section, including videos, inspirational stories, and segments taking you "behind the scenes," as various artists demonstrate how they're using Profoto products, especially umbrellas. But don't take my word for how good the information is, click on any of the images in this post and visit the section for yourself. There's even a section to help you accessorize your choice with umbrellas, giving you more diversity and the ability to turn your umbrella into a softbox! While you're on the Profoto site, check out the lineup of "family members" in their Off-Camera Flash System. And, there's a great promotional offer going on right now, until December 31, 2018 on Profoto's On-Camera Flash System with the A1!
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