Photography, the Ice Light and Will Cadena

Will packed people into the Westcott booth on the trade show floor just like he did in his classes.

It's not very often I miss a scheduled post, but after teaching at ClickCon the last few days and traveling yesterday, my "hard-drive" memory crashed. So, it's Thursday, and after a great night's sleep, I'm back.

For those of you who missed ClickCon, put it on your schedule for next year. "The Heart of ClickCon" team put together what might be the most electric launch of a new conference in the history of the industry. And, thanks to great companies like Westcott, it was jam-packed with opportunities to grow as an artist, network, and be inspired.

For me, the most fun of any conference is networking, and there was no shortage of incredible talent and passion in both instructors and attendees. One of the photographers who I hadn't met before but have followed for some time was Will Cadena. I shared one of his videos for Westcott previously here at SCU, but watching him work live is something else altogether! 

He's all energy, passion, and a kick to watch. He sets the bar pretty high for loving what he does for a living, and that love for the craft is contagious. I watched him for a little while in the Westcott booth. He was surrounded by attendees who simply learned by watching and listening!

This morning in looking through his YouTube channel, I ran across this video from a year ago. It's only a minute, all music, and great images. But, if you pay attention to each portrait he captures with the Ice Light combined with his style and visions for portraiture, you'll learn a lot!

Check out Will's galleries for more inspiration and a look at a body of work that demonstrates an incredible commitment to the craft, his subjects and clients! And, don't forget that when you purchase through the SCU door to Westcott you're helping one of the industry's most respected nonprofits, NILMDTS! SCU's sales commission as an affiliate all goes to the organization.

---

Along with great lighting gear, there's no shortage of inspiration in Westcott's inventory! It's all just a click away.