by Skip Cohen I've written a lot about the challenges for kids in the Class of 2020. Turn the clock back to your own high school graduation and think about the excitement in the air. Another chapter in your life was coming to a close, and friends, who many of you had known your entire life to that point, were also moving. It was a time of celebration. Now fast forward to the challenges created by the pandemic, today. *POOF* Instead of celebrating, it's been a time of anxiety and loss. Moments today's seniors have looked forward to for many years became a giant question mark! But here's a small compromise solution to lessen the sting just a little. It all starts with Todd White, his background and his skill set as a professional photographer. He specializes in fashion, commercial and portrait videography and photography. He partnered with the Project Graduation team from Georgetown High School to capture these kids' senior prom looks from their front porch. Shooting both a vertical and horizontal image for those seniors involved in the program, Todd made sure they all had a memory-maker photograph of prom-time. Did the porch-traits replace prom? Of course not, but think about the impact Todd's having on his community as part of Project Graduation. Todd White needs to be on your radar. His client list includes Facebook, Pinterest, The Alamo, Neiman Marcus, and various fashion designers. His commercial work has been published in Vogue, British Vogue, Elle, People, the Wall Street Journal as well as other publications. He is an Emmy award-winning Producer and Videographer for the Daytripper TV show on PBS and an instructor at Precision Camera and Video in Austin, TX. He's also a LUMIX Ambassador. Check out Todd's website, along with the LUMIX Ambassador team. This group is one of the most diverse and creative teams in photo, and all the ambassadors should be on your radar. Check out the LUMIX Photographers Facebook page too - there are always great conversations and imaging being shared. Todd captured his prom porch-traits with Panasonic's LUMIX S1R and the LUMIX S PRO 50mm lens. Click on either thumbnail below for more information. The pandemic has changed all of our lives and businesses, especially most professional photographers. But sheltering in place doesn't have to mean your business. There are still things you can do to continue to build relationships with your community and clients.
Mother's Day was yesterday, but graduation and Father's Day are still on the horizon. Don't let the seasonality slip entirely by when there are still creative ways to maintain a presence for your business.
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