by Skip Cohen
I wanted to share this relatively recent video because quite simply, at a time when we're on overload with hard-selling tactics, noise and chaos in the world, I found it soothing. I loved the way Tamron told the story of their three new primes for Sony mirrorless cameras while walking aside Ken Hubbard in Norway. We're all part of a profession where a "picture's worth a thousand words," and watching this video was a great way for me to start my day.
Whether you shoot with Sony gear or not, pay attention to the simplicity of the story. It redefines soft-sell and combines it with technology, music, and minimal text - without one line of speaking.
Think about how you might tell your story. Success is in the way you present the beauty of what you do, your ability to be the best, exceed client expectations, and make yourself habit-forming. You could do it all in a 2-3 minute video showing stunning images, interacting with your subjects, and demonstrating a dedication to quality.
Technology never slows down, and Tamron's ability to manufacture some of the finest glass in the world keeps growing.
Tamron just launched their "Spring Into Focus" savings promotion yesterday. There are nine lenses featured with great savings on all of them. Just click on the banner below and then visit your Tamron dealer.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.