Intro by Skip Cohen
It's Marketing Monday and time to bring one of Scott Bourne's posts out of the archives. Although Scott shared this at least four years ago, it's still a perfect reminder to help you get through those times when you have to improvise.
You can complain because roses have thorns,
or you can rejoice because thorns have roses.
As photographers, regardless of how long you've been shooting, you've witnessed first-hand things don't always work out the way they should. Murphy's Law seems to prevail all too often, but you've hopefully adapted and anticipate something is going to happen that wasn't in the plan.
Too often, some of you freeze. You panic, maybe even give up. You just haven't had enough experience yet to stay focused and keep things going. Even more difficult is not having the skill set to handle the challenge, but you're not stuck on the escalator!
While Scott is talking mostly about shooting challenges - the same alternatives apply to your marketing and business plans. There's always an alternative and very rarely is anything cast in stone. The problem is keeping an open mind, utilizing support from key people in your network when you hit a wall and never giving up your optimism. There's always a solution, and this quote from Scott says it all:
"Whatever, whenever, professionals get paid to make the shot, not complain about their circumstances. If they need better light or backgrounds for instance – they just make it."
So You're Out Shooting and Everything Looks like a Lemon!
by Scott Bourne
You want to shoot but you’re out of your element. Maybe you’re on vacation with the family and for some reason they don’t want to schedule everything around sunrise or sunset. Or maybe you’re on a quick business trip and the ugly, cheap hotel your boss made you stay in doesn’t exactly trip your trigger. It is easy to find yourself in situations that don’t make it easy. You are on the road, but you don’t have the circumstances you need to make a great shot. So change the circumstances.
As professional photographers you understand this all too well. The bride wants to get married when the sun is straight up overhead at noon. The location director thinks the “cool” brick wall would make a great backdrop. Whatever, whenever, professionals get paid to make the shot, not complain about their circumstances. If they need better light or backgrounds for instance – they just make it.
The challenge just requires a positive attitude, some creativity and a willingness to work a bit harder.
I’ve been shooting a long time, in all sorts of locations, under all sorts of weather, and in all sorts of light. I’ve very rarely been completely shut out. All it takes is a new way of thinking and you can succeed.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.