Photography and the Class of 2020

by Skip Cohen
  
​This is going to be a strange year for members of the class of 2020. With graduation typically just 7-10 weeks away, there's a good chance very little will be happening in terms of significant events wrapping up their high school education.

That means those of you who are senior photographers have a huge responsibility to help the class of 2020 enhance the celebration as much as possible. While this post is an infomercial for Marathon's BOGO program on grad cards, it's got a much higher purpose - to help build your brand for future grads and, at the same time, help parents find other ways to celebrate and share their pride.

I'm a big fan of grad cards and how they can be used to celebrate, spread the news and, despite the current pandemic, recognize the accomplishments of today's seniors. It all starts with your grad card sales kits, giving you everything you need to help this year's class and their parents design a unique announcement.

The design options are infinite, with 50 different basic designs, five foil options, color combinations, paper choices, and the list goes on and on. And, to help you through the process, Marathon's staff is there to help. They're open and in production. 

At a time when everyone is looking for ways to maintain some level of normalcy in business, grad cards represent one of the best tools you have to help families celebrate and appreciate images you captured and created before Covid-19 changed their lives.

Think back to the pride you had in the quality of the senior portraits you captured initially. Now it's time to put them to the very best use and create more ways to share the memories!

Click on any image in this post to link to Marathon's Grad Card promotion, and don't forget BOGO pricing helps your profitability, giving you more flexibility in what you offer your clients.

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