I'm not sure I've ever shared a post as loaded with content as this one today. And, while I know blog posts are supposed to be short, and singular in topic, it's tough to do when there's a lot of good stuff to talk about.
Giving Back Campaign With NILMDTS
If you've followed me over the years then you already know I'm a big fan of finding ways we can use photography to give back. For me, in terms of the industry, it started with selling Ansel Adams Cadillac to raise money for Photographer + Friends United Against AIDS in the early 90's and later Ansel's camera gear to shock jock Don Imus for $100,000 with the proceeds going to the Elizabeth Glaser Pediatric AIDS Foundation and the Center for Creative Photography.
Over the years there's been a growing list of non-profits we've talked about here at SCU, including my involvement with the Senior Friendship Centers in Sarasota who are responsible for providing health care to thousands in the community along with over 250,000 meals each year to the elderly...and the list goes on and on.
For the last few years, I've been honored to be an Ambassador for a very special non-profit, Now I Lay Me Down to Sleep. NILMDTS has a pretty remarkable team of dedicated photographers and staff focused on helping families deal with the loss of a child. We've shared a lot of great posts thanks to members of the NILMDTS team.
And, here's where the fun of a blog like this comes into play.
Teaming Up With Westcott
SCU is a Westcott Affiliate. That means for every piece of gear you buy through the SCU/Westcott portal; we would normally get a 10% affiliate credit (commission). Effective immediately and at the very least through the rest of 2019, ALL of that commission is going to NILMDTS. Looking for great lighting gear? Here's an excellent and easy way for all of us to help the NILMDTS community and at the same time, raise the bar on the quality of your images!
Great Expressions? Yeah, we've got that!
I can't think of a better way to launch our new giving back campaign than with Peter Hurley's latest video and a great list of gear he's helped design working together with Team Westcott!
I do hundreds of website reviews each year, and when it comes to looking at galleries, there's an immediate quality in the images that tell a lot about each artist - the expressions on their subjects. Natural expressions are a sign of exceptional quality in an artist - the ability to build trust. And, when you're doing a headshot, your time to build trust is often so limited.
In the words of Carly Simon's old hit, when it comes to Peter Hurley, "Nobody does it better!" The video below is jam-packed with great content and includes Peter's set up for this particular sitting. He shares a lot of great insight. But think about it, his advice is perfect for all kinds of people photography, including weddings! So, don't think just because you're a wedding photographer, for example, you won't learn a few new tricks to bring out the very best expressions with your bridals and "groomals."
And, when you purchase any of Peter's gear through the SCU portals, 10% of everything you buy goes back to helping NILMDTS!
All of you are looking for ways to make your work stand out from the competition. It takes more than just great marketing - you've got to be able to walk the talk. There's no better way than making sure every image in your galleries is a "wow" print - in other words, they're so good you'd only have to show one to get hired.
Images copyright Peter Hurley. All rights reserved.
I love the way Peter brings out the best in his subject, Kerstin. He shares a whole series of images of her in the video, but listen to his comments, especially when he finds out her father is in the studio. And, all along the way, he's giving us great tips on how to make it all happen.
But maybe most important of all, Peter and his clients are have fun in the process. Remember, "fun?" It's a word so often lost in business today and buried underneath the day in day out stress of decision making. However, being fun to work with and capturing images that exceed client expectations are two of the very best building blocks for your reputation and brand awareness.
Check out Peter's primary gear from this video with a click on any of the products below. And, if you make a purchase through the SCU portals below 10% goes to NILMDTS.
Peter Hurley is one of the finest and most recognized educators in professional photography. Check out why by attending the newest boutique conference in photography, ClickCon. It's all happening in August in Chicago - use "ccskip" in the discount box and save $50.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.