It's Marketing Monday, and over the last few years, I've repeatedly written about using your own images for your holiday card, thank-you notes, and stationery. As professional photographers, you need to show your work at every opportunity, and nothing is easier than a great holiday card.
Because of an incorrect address in her files we got a pleasant surprise in today's mail from Sarah Petty. If there was an award for the best holiday card of the season this year, here's the presentation that would win hands-down. From the very first panel of this black and white fourteen-panel accordion style card to the last, it's a celebration of photography, family and Sarah's ability to walk the talk!
From the cover shot of her twin daughters, right through to her son and the two girls in 2018, Sarah's sharing her journey as a proud parent and Mom! Every page is worth savoring - beautiful photography combined with great expressions and Sarah's ability to tell the story.
I grabbed a few pages to share with you, just because it's so outstanding.
Sarah's sharing a seventeen-year body of work spotlighting her three kids. I can't think of a better way to remind people what she does best as a photographer, artist, and let's not forget Mom and parent! Her last page below brings everything together. I called and asked her for permission to share these images, and she sent me the pdf, but on the card I received she topped it off with a hand-written wish for a happy new year.
Sarah and her team are regularly sharing outstanding marketing tips to help you build a stronger business. Click on any of the images in the post to link to her Joy of Marketing blog. And, if she's teaching at any conference you're attending, run don't walk to grab a seat.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.