I've shared a lot of these short Tamron introductory videos over the years, and they're especially effective at taking you through the features of each product. This one is interesting because the soundtrack is pure music without any narrative. But, Tamron has told the story of the New Generation SP 15-30mm F/2.8 Di VC USD G2 lens with great images, all through the eyes of Bastian Werner.
Dispersed through the music, each feature of the new lens is hit with a simple single text slide, hitting hard on the durability of this new lens. In fact, on Tamron's website, they describe the moisture-resistant construction with wide-ranging features such as Fluorine Coating newly developed to enhance durability and make it possible to shoot under any type of shooting circumstances.
Check out more of Bastian Werner's work with a click on either image I pulled from the video. His work is very diverse, primarily specializing in commercial and editorial clients with a list that's essentially the Who's Who of agencies and client brands.
And check out the new 15-30mm lens with a visit to your Tamron dealer.
If you're headed to PPE in New York later this month, you'll find Tamron in booth 819, just two booths from the front entrance to the show. There's always a lot going on in the Tamron booth, so make it one of your first stops at the show and check out some of the finest glass in photography today!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.