As part of the SCU Summer Session program, each attendee is involved in working with me on an informal business review. This morning I spent some time on the phone with Giovanna Mandel, a photographer from Indianapolis, who specializes in people, specifically high school seniors, families, kids and bridal couples.
Talking with Giovanna, I got an idea for a new series here on the SCU blog. Welcome to Photographer's Showcase. As I find more of these little gems, with the permission of the artists involved, I want to share their promotional videos with you. With hybrid e-products, you've got an incredible opportunity to create videos to promote your business in a way photographers have never really had before.
There's a secondary aspect of this video that I love. It was done by Brook Rieman, who's not only a friend of Giovanna's and all of us at SCU, but in reality a competing photographer. It's an outstanding testimonial to what competitors and good friends can create together.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.