It's Marketing Monday and while new gear isn't really tied to marketing - it's definitely tied to your cash flow, which in turn is the funding you need to promote your business. NGF (New Gear Fever) is similar to NCF (New Car Fever). I don't care how much control you have, once you get the bug, you become obsessed with the idea.
Sadly, so many of you think the gear makes the photographer, when it's just the opposite. Jose Villa, one of the finest wedding photographers in the industry, has been known to capture some of his wedding images with a $30 Holga. (The light leaks on every Holga are different, adding even more to the mystique of the results you get with this camera.) At the legendary extreme, I had the privilege of spending the day with Richard Avedon years ago and he pulled one of the original Polaroid SX-70 cameras out of his pocket to capture pictures of his exhibit in Tucson. Photographers create the images NOT the gear!
If you've got the bug for new equipment, let's come up with some key points BEFORE you screw up your cash flow and at least qualify your purchase.
Most important of all new gear isn't going to replace hard work to build a solid skill set. Stay focused on your education and practice, practice, practice. But remember, as good buddy Roberto Valenzuela has said,
"Practice doesn't make perfect. What if you're practicing it wrong? Only perfect practice make perfect!"
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.