Bleu Cotton and Allison Pierce have created their own collectible series year after year. Rather than show their own work they've chosen to feature their family in each card!
by Skip Cohen
Okay everybody, it's my annual last call to get your holiday cards done. I write almost the same post every year at this time. Still, there are some of you who just don't get it. You'll procrastinate and miss the window and as the window closes for another year you'll promise yourself not to miss the opportunity in 2014!
Here's the point -There are very few promotional elements for your business easier to do than a holiday card. It's one of your images on the front with a short holiday message on the inside, but it's the back of the card that's really significant! On the back, centered at the bottom just like a Hallmark card, is your name or your studio name, with your URL and all your contact information.
Check out the two examples below from another in the Bleu and Allison series of holiday wishes! An outstanding image on the front and information about them on the back - don't forget the message inside as well. The inside message gives you a chance to personalize your cards with something hand-written.
Next, is putting together your data base for the mailing:
Now, here's the tricky part...you've got to mail them! (Sorry, it's Sarcasm Friday!) Seriously, this little project won't do any good, if like so many photographers out there, me included, you procrastinate through the key time benchmarks and miss the opportunity! So, your goal is to have your cards stamped and in the mail in the next 2-3 weeks.
For those of you who buy a box of Hallmark cards at CVS a week before Christmas, Molly the Wonder Dog and I will hunt you down and you won't get a decent night's sleep until Spring!