Last week, thanks to a question by Chris Baylor in Texas, I wrote a post with ideas to help you become a "game changer." However, his question went a lot deeper and related more to creating ideas to promote his work and business. Here's part of his original IM to me once more:
How do I develop an idea into repeatable revenue? If I make the investment in the gear, how can I make it pay for itself and develop my craft and be the Game Changer? Two most simple questions that I would personally love to be the guinea pig and beneficiary of said experienced industry professionals.
I've been involved in some pretty incredible promotions in my career and a couple of real dogs, but each one has brought with it a wealth of information and experience.
Let's take just a second to look at one of the biggest fiascos in my career and, fortunately, I had nothing to do with the parameters for the program. Polaroid in the mid 80's offered a promotion of a FREE companion ticket on Delta when you bought one of their low-end cameras. Just like the old razors and razor-blade model, Polaroid's profits were in the film more than the hardware. Well, thousands of people bought Polaroid cameras that never burned a single pack of film. In fact, I remember hearing a story about a kid who got a dozen Polaroid cameras for his bar mitzvah, all with the UPC code cut off the box!
The program was simply too rich. The value of the offer far exceeded the value of the price of the product and even worse, made the product virtually obsolete the minute it was purchased. There was no brand loyalty to Polaroid, just the benefit of a FREE companion ticket anywhere Delta flew domestically!
So, let's create a list of ideas to help you with the challenge and turn your programs into game changers!
No one blog post can give you every idea you need to make your work stand out and build a stronger brand, but there's a good collection of components here. Start with the "low-hanging" fruit, those ideas that are easiest to implement quickly and then just take the rest one at a time.
Most important of all remember your success as an artist is just as much about your passion as it is your skill set. As I've written before, you can't create images that tug at people's heartstrings if your own heart isn't it.
And, if you need a little help and encouragement - you know where to find me!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.