Outsourcing - A Photographer's Best Asset

Outsourcing comes up as a constant discussion point in Congress in terms of jobs for Americans. However, fortunately for you, outsourcing in photography isn't a national economic issue. In fact, it might well be one of your best secret weapons to growing your business.

Here's the point - you can't do it all and the most valuable investment of your personal time is in marketing!  For example, nobody will ever convince me that photographers who spend hours working on their images are really doing the right thing to grow their business!

The most valuable component in your business is YOU!  You're the only one who can market your passion for the craft. That means you need to be out in the community and outsource major drains of your time that keep you from being more in the public eye.

Learn to delegate those aspects of the business that just aren't your expertise.

“No person will make a great business who wants to do it all himself or get all the credit.”
Andrew Carnegie  

Illustration Credit: © z_amir - Fotolia.com