If nothing ever changed, there would be no butterflies.
by Skip Cohen
We've been working on a butterfly garden for four years, and it's finally taken off. This is the first chrysalis we've seen, and sometime over the next few days, a Monarch butterfly is going to appear. When I shared the image on my Facebook page I mentioned it looks like an ornament missed when the tree was taken down after Christmas.
Butterflies don't live very long, which leads me to wonder how Mother Nature screwed things up. Cockroaches can live for two years, but Monarch butterflies live for 2-6 weeks! Hmmm, only the good die young? Any day now, we're going to watch a Monarch come out of that little pod, which is about the size of a large vitamin.
I know my opening quote above is an obvious lead-in for something about marketing. And while it couldn't be sappier - think about the pandemic chrysalis you've been in for the last year. Now, take it a step further and think about all the opportunities for you and your business to stand out today!
The list of things you can be doing right now goes on and on - and don't forget Father's Day, the start of Summer, owning your zip code, and making the community aware you're there for support! Everyone in business has had the same challenges over the last year, but now is the time to be a leader and work to have your business thrive, not just survive!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.