Ever get a surprise gift or card from a friend? Well, I know it sounds pretty hokey, but that's the way I feel when I wander into Tamron's YouTube channel and catch a new video I hadn't heard about. Yes, they're an SCU partner and I'm expected to spread the word on things they're doing, but there's so much more to sharing a video like this.
First, it's winter time and this year especially, at least half of you have seen more than your fair share of snow. So, in this new video Ken Hubbard is in Grand Teton National Park with outdoor photographer, Cecil Holmes. There's plenty of snow along with the challenges of shooting in the cold and unique lighting conditions. They're sharing some great tips about outdoor shooting in the winter - regardless of your subject matter.
Second, while this video's purpose is to expand your knowledge of Tamron's products, it's introducing you to an artist who needs to be on your radar. Click on any of Cecil's images in this post and you'll link directly to his website. You'll get to know him even better with a visit to his galleries, blog and workshop schedule.
Third, video is one of your very best marketing tools. Tamron USA, together with Ken and Cecil's help, is telling the story of their 100-400mm lens. They've only got three minutes to make the points they want and from my perspective they've done it perfectly. That takes me to my favorite point in sharing many of the Tamron videos - how would you tell your story?
Pay attention to the skill set of the videographer, the music chosen and the mix of video together with the still images Cecil is capturing. In all honesty, they've given you a working storyboard to tell your own story as a marketing and self-promotional piece.
Last on the list are the tools you have available to raise the bar on your skill set, and the 100-400mm lens is a perfect example.
Great equipment, especially the optics you choose for capturing your images, does make a difference in the quality of the photographs. Keep in mind the still images I've chosen to add here are all screen shots from the video. Imagine how stunning they are in print from the original files!
Tamron never slows down in their quest for education. Yes, their core business is to manufacture and sell lenses, but they're also a leader in taking on the responsibility to help you build a stronger skill set. In the next month or so they're going to hit the road again with a variety of educational programs - stay tuned for the schedule of events, but in the mean time, visit your local Tamron dealer and see for yourself what all the buzz is about!
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.