Nobody Can Find You if You Don't Make Some Noise!

by Skip Cohen

It's Sunday, and earlier in the week, I caught a message from "The Story People" that hit home.  Sheila and I have a whole wall of framed Story People prints, but they're all more or less romantic and hit on the role we've played in each other's lives. I'm always amazed how they describe feelings we have for each other and are so relevant. It's that feeling of finding just the right anniversary card, except the Story People do it all the time!

So when I saw this one, it hit the way my life has morphed into being a contemporary town-crier, working daily to get news and ideas out to an industry I love dearly.

Long before the word Covid came into our lives, I was posting information about the industry, business, marketing, and virtually anything that might hit home on helping you build a more substantial business and brand.

Why? Because I love this stuff - and just like you have a passion for capturing and creating the best images of your life, I share the same love for the business and marketing side.

So, I keep making "noise," hoping that someone finds it helpful and it sparks a new idea to build a stronger business. 

Years ago, back in my Hasselblad days, I got beat up by one of our dealers who was upset because Tony Corbell did a presentation on lighting and barely mentioned Hasselblad. His focus was on helping the attendees become better photographers, not on the product line. My response - "Everyone knows who Hasselblad is - let's make them better photographers and business people first. Then, when they can afford Hasselblad, they'll be there."

I still feel the same way - so here I am on a Sunday morning reminding you that first, I appreciate you being here, and second if something I write about hits an idea to help you through the day, then I accomplished what I set out to do.

Here's my point - at different levels, we all share the same common denominator, to be heard and share ideas. So pay attention to what's being shared around you, and when you're frustrated and feel like you're about to hit the wall, stop and look around. I guarantee there's somebody close by making enough noise to get your attention, and together the answers are all out there...just don't stop making noise!

Wishing everybody a terrific day ahead and time to relax enough to let new ideas and even directions soak in a little. We're a fantastic industry, and new paths are showing up to choose from for your journey every day. And as always, go for those eleven-second hugs with the people you love and trust the most - they're therapeutic, and each one is an energy source. And if you don't believe me - hug somebody and count to eleven!

​Happy Sunday

PS Looking for some great holiday gift ideas - check out the Story People site with a click above. And no, I'm not on commission with them. Just love the way they take our thoughts and turn them into something tangible to appreciate!

---