I've written a lot over the years about quality, not just in image capture, but in every aspect of your business. That includes customer service, your reputation, networking, communication, capture, post-production and the final presentation of everything you deliver.
Today's post is just about one aspect of your photography, the quality of your printed images. Every photographer is always talking about how they want to be different, to separate the look and feel of their work from their competitors. Those of you who know me personally, know I'm always looking for companies who I believe are supporting the industry with outstanding products and education.
The image above is from the lab at Breathing Color. I had a chance to visit what's going to be their new facility in Austin and loved what I saw, along with the passion and dedication of the people I met. But, here's what I loved hearing the most...
On a regular basis, Breathing Color's imaging scientists hit the reset button. They examine all their materials and test how they're performing with the ongoing changes in specifications from the manufacturers of relevant digital imaging products. Where necessary, they fine-tune the performance of their products, so every artist is always getting the very best. As a result, you can be assured the performance of a specific paper or canvas, for example, is going to match your expectations.
There's a reason why great artists like Tim and Beverly Walden, Seth Resnick, Victor Beer, Michael Gilbert, Bill Atkinson, Vern Bartley, Brooke Shaden, Martin Bailey, Marcus Bell, Andy Katz and Parish Kohanim, just to name a few, all use Breathing Color products.
Here's my point this morning...there is no room to compromise on the work you present to your clients, especially the finished print. The industry today is the most competitive its been in the history of photography. All printing material was NOT created equal and even better, if you have questions and need help, the crew at Breathing Color is always there.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.