I've written a lot about the bigger conventions and one of the best benefits, networking. It's not particularly complicated and yet so many of you still haven't figured it out.
Here's my point...all year long you should be spending a certain amount of time active in social media. I'm defining social media as everything you're doing on the Internet that involves you communicating with clients, other photographers and the manufacturers. It's primarily Facebook, Twitter, Google+ and LinkedIn. I'm not suggesting how much time you should be spending in cyber space...you know when it's obsessive, but it's not just about what you write, but what you read from other photographers as well.
When you attend a great convention you have a chance to actually meet the people you "talk" with all year long on the Internet. It adds a new dimension to the conversations and builds stronger friendships.
Yesterday was opening day of PhotoPlus East and here are some of the highlights that made it so worth the trip.
The "fruits" of the day involved new projects for 2015, extensions of some current activities, even an outrageous new contest I'll be able to share with you in December, but this was only the first day of the show. I came back to my room at the end of the day exhausted, but totally charged for what the new year is going to bring.
At the same time, I picked up on a lot of great conversations between other photographers about ideas in marketing, blogging and even technique.
...and that's why you can't sit home on the couch when there's a major convention going on. No matter what your specialty, your degree of expertise or the challenges with your financial well-being, every convention is an opportunity to recharge your battery and bring at least one new idea home from your trip.
It might be too late for you to attend PPE, but on the horizon is Imaging USA, WPPI, Shutterfest and a host of regional and state conventions. As I've written before, you can either be on the sideline and watch the parade go by or you can participate and be right in it!
So, where am I going to catch up to many of you next?
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