by Skip Cohen
One of my readers recently asked me to make a video or write a post about the challenges of building a photography business. Her husband doesn't understand so many of the things she does that don't directly bring in revenue:
I would absolutely love to have something that I can sit down and watch with my husband, that will help explain to him what is really involved in building a photography business...So, perhaps you will consider putting together something aimed at the significant others that those of us in the industry are in love with, and don't want to strangle."
Over the years, I've heard a lot of comments mostly from husbands or wives that they can't get their spouses to understand what it takes to build a business as a photographer; equipment purchases when revenue is limited; experimenting with different techniques and the list goes on and on. And the same questions come up often from parents of photography students who proclaim, "Oh my God, my kid wants to be an artist!"
So, I'm going to take a shot at the request, and you guys can tell me how I did.
Here's the bottom line: Being a great photographer is about passion, but not just for the artistic side of pre and post-processing, but people. There are no compromises when it comes to the responsibility to each client, and the goal is always to exceed expectations. It takes years to learn all the skills, and it's never-ending.
Having spent my entire career in the photographic industry, there's no other field like imaging. Except for modern medicine, no career field has given the world more! Think about what a newspaper or wedding album would look like if it weren't for photographers. Every day they capture memories and turn them into tangible moments for their clients, but there's one last ingredient ideal for great artists...support.
Whether it's from your spouse, parents, or partner - support helps build confidence, and confidence is one of the key ingredients in building a business!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.