SkipCohenUniversity
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us

the SCU Blog

Most Businesses Define Themselves By What They Currently Do - And Why That Is Bad

6/10/2013

0 Comments

 
Picture
It's a standard business model, but too often small business owners don't bother with the "development" and "analyze" components. In this market you can't fly by the seat of your pants and just design and implement!
This post hits on such a serious topic for so many photographers. You've got to listen to your target audience and pay attention to the trends, working hard to figure out what's coming next. I'm amazed when I still hear photographers discussing the issue of giving clients the files. It's a moot point if you want to stay in business. Every day the market changes. Every day we deal with another paradigm shift. It's no longer about survival of the fittest, but survival of the most creative and best listeners!  Skip Cohen

by Scott Bourne

Photographers are all about selling their services based on what they learn at the big conventions, or what their competition does. The problem with this is that your customers want you to be ahead of them.

I talked about business models last week and how they need to match up to buying models. This is an extension of that idea. Your customers want digital files. You sell prints. You are focused on your process and your business model not THEIR needs or THEIR buying models. 

Concentrate on the benefits you can bring to your client not the process by which you work now. Step away from how you work today and ask yourself, "What will my customers want tomorrow."

If you only go this far, you will be ahead of the curve. But if you want to win big, extend this further and start trying to build products that your customers will learn to desire. You have to teach them. You have to educate them. Most importantly, you have to be focused on them, not on your process.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    RSS Feed

    Picture
    Picture
    Picture
    Picture
    Picture
    Your walk is just a click away
    Picture
    Picture

      Sign Up for Our Newsletter!

    Subscribe to Our Newsletter

    Our Partners

    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture

    "Why?"

    Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 130 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.

    Categories

    All
    Alzheimer's
    Beyond Technique
    Business
    Business Breakthroughs
    Clean Up Series
    Customer Service
    EDU10
    Excire
    F64 Lunch Bunch
    Faculty
    Fast Food Friday
    Guest Post
    Humor And Sarcasm
    Hump Day
    In The News
    Lessons Learned
    Lighting
    Luminar
    Lumix
    Marketing
    Mark's Corner
    Mind Your Own Business
    Miscellaneous
    Motivational
    One Step At A Time
    Photodex
    PhotoShelter
    PhotoTexting
    Platypod
    Podcasts
    Profoto
    Sales
    Search
    Skylum
    Social Media
    Sunday Morning Reflections
    Tamron
    Tamron Recipes
    Technique
    Throwback Thursday
    Wedding Photography
    Westcott
    Why?

Categories​

Business
Marketing
Technique
Sales
Fast Food Fridays
​

Podcasts

Tamron Recipes 
Beyond Technique
Why?
Mind Your Own Business
Pro Photographer Journey

 Partners

Tamron
Photofocus

​Lumix

Marathon Press
​Platypod
©  2019 Skip Cohen University
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us