by Skip Cohen
Allison Tyler Jones joins Chamira and me on this new episode of "Mind Your Own Business." This is the first podcast in a three-part series featuring our upcoming guests at a very special LIVE program at IUSA on January 15. The program is all about things you can be doing to build a stronger brand and grow your business.
What good is working to create the best images of your life if nobody knows who you are? Or, worse yet, you've let the stress of business in today's chaotic world sap your creativity.
That pretty much sums up the program but also hits on so much of our discussion with Allison in this podcast. While there's probably nothing that Allison can't photograph, her passion is people, and she's a master storyteller. You can pick up the whole story of a subject, often with just one of her images.
For years I've suggested photographers never compromise on the quality of their images in their galleries. "Make every image a WOW print - meaning, it's so good that it's the only one you'd have to show to get hired!" Well, in trying to pick images from Allison's work for this post, every image was a WOW print.
Each one tells its own little story, and explains, in part, why Allison is tracking to her best year in business.
Despite all the challenges over the past year, she never slowed down on relationship building and serving her clients. She stayed focused on providing the very best in customer service and exceeding client expectations.
Chamira and I are excited and honored to have been asked to present at IUSA and hope you'll join us along with Allison, Myron Fields, and Kay Eskridge. We're going to be sharing lots of "low-hanging fruit" - ideas that can change your business, but aren't rocket science to implement! Remember, hunkering down is about your health, NOT about your business.
Check out more of Allison's work with a click on any image below. As you wander through her site, pay attention to how she's creating an incredible resource for her clients in terms of understanding the different portraiture styles and how they might want to tell their stories.
And check out "The Rework" with a click on the link banner to the right. Allison's developed an outstanding program to help photographers with branding, profitability, confidence builders, and the ingredients to build an unforgettable client experience!
See you at IUSA!
Images in this post copyright Allison Tyler Jones. All rights reserved.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.