The year is quickly coming to a close and especially in December, "service" is the name of the game. I've written a lot about Customer Service over the years because it's the strongest weapon you have in the battle for brand awareness. You've got to exceed customer expectations. And, this month you're going to be buried in last minute requests from customers with less than wonderful timing!
My career is built on a foundation of respect for Customer Service. In the 70's I was in Polaroid Customer Service when the first SX-70 cameras had a 300% defect rate. We offered walk-in service, phone support, written responses and if all else failed roving-rep calls. A roving rep call was essentially a house-call by a rep to help a consumer understand how to use the camera.
But you're not dealing with a 300% defect rate on your images. So, here are some ideas on how to avoid anything that feels catastrophic:
My buddy Tony Corbell, talking about his first studio once said, "I wasn't the best photographer in town, but I was determined to be the nicest." The best way to handle Customer Service challenges is to establish a great attitude on the front end. Even the best business models sometimes hit a "speed bump", but building a reputation based upon exceeding client expectations is the best way to put strength into your brand! Just remember always to go the extra mile!
There are no traffic jams on the extra mile!
We've postponed the f64 Lunch Bunch for a few weeks. There's so much going on in everybody's lives right now in terms of help and education. However, we're all still here to help and just an email away.
And if you missed the May 6 lunch with Bobbi Lane and Tony Corbell - it's pretty amazing. The video is just a click away.
ClickCon 2020 Circle the Dates!!
The pandemic may have moved the dates for 2020 to August 10-13, 2021, but that's NOT slowing Team ClickCon down. Stay tuned for new programs online with ClickCon Nation! It all starts on August 11th.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.