I was looking through old photographs this week and found this short video of Sheila with our granddaughter from 2009. I'm sharing it for two reasons - first it just makes us smile. Second, and this is where all of you come in - it proves that you can go back, at least for a couple of minutes.
It's also the perfect intro to talk about Throwback Thursday as a marketing tool for your business.
Every Thursday I post a "Throwback" image. I have no idea who started Throwback Thursday. It's become a weekly obsession and something I look forward to every Wednesday night when I go off in search of something to post. Here's a way for you to incorporate the concept in the marketing approach for your business.
Most of you have blogs and are often complaining about having nothing to write about. Old images create the perfect opportunity. Use your personal Throwback images and post an old image every Thursday for your readers.
Stay with me - there's a method to my madness because this is more than just entertainment. Posting an old image gives you a chance to talk about the importance of photography. It gives you a chance to remind parents their children change a little more every day. It's an opportunity to remind families that grandparents are special and won't be around forever. It's a time where you can share the importance of capturing memories.
At Marathon's MAP (Marketing Advantage Program) Getaway a few weeks ago, one of the attendees talked about looking through some old boxes and finding a picture of her grandparents wedding from the early 1900's. Sharing that image gave her the opportunity to make a point with her clients and readers about the value of old photographs.
And in terms of the video above and the importance of capturing memories, Belle turned twelve last month. She was five going on six when I shot the video with a little point and shoot. From grab shots to a family portrait by Michele Celentano, every image is important to us and especially to "Grandma Sheila".
I've written before about your website being all about what you sell and your blog about what's in your heart. Use some of those special old photographs to share a little of your heart. Educate your clients on the value of photography and create regular content your readers will want to follow. Don't miss the opportunity to show the importance of memories.
It's time to show you can walk the talk!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.