Marketing Monday - "Working" a Convention

I've written dozens of posts over the years about getting the most out of a convention and with WPPI's tradeshow and heaviest programming kicking off this morning, it sure seems appropriate to put out a few reminders. Here's the challenge...you spent a lot of money to be here and you've really only got two choices...

You can make the most out of it and turn the trip into a life-changing adventure or you can party all week long and miss the opportunities. Sure there are points in between, but I'm already betting a few people are going to miss the bell this morning simply because it's Vegas and you've already partied harder than normal.

• If you're going to hang out late every night, then make sure there's nothing you wanted to do first thing in the morning! Don't trade a party for a great workshop or meeting you might want to schedule.

• Talk to the icons! I'm amazed at how many of you are intimidated over meeting the movers and shakers in this industry. They're all here because they love imaging and teaching. Take the time to introduce yourself.

• Ask questions? Whether it's an educator or just somebody you've met for the first time...ask those questions that keep haunting you or challenging your business. We're all in this together and everybody has either the same challenges you do or a modified version - so ask people you meet and be prepared to share some of your own solutions.

• Get to know the vendors/exhibitors. This is about building one of the most strategic aspects of your network. Know the people who make the products/services you use the most. Don't try and dominate too much of their time at the show, but at least take the time to introduce yourself.

• Follow up with a thank you note! Yeah, I did just suggest you write a hand-written note to people you meet and who gave you their most precious gift - TIME. If you spent some time talking with somebody, especially a vendor at the show, then follow up with a quick note when you get home thanking them for taking the time with you. Trust me on this one - it's a class thing to do and won't be easily forgotten.
  

• Walk down every aisle! There are two ballrooms here, the Grand Ballroom in the Conference Center and the Marquee Ballroom, which is just outside. They're both huge and loaded with exhibitors, but you literally need to start at the beginning - that means work each aisle, one at a time.

Time is your most valuable commodity and once wasted, you NEVER get it back. You came here for a reason and the opportunities to strengthen your business and make 2015 a record-breaker are everywhere. Just remember, you snooze you lose...and for a few of you that might be this morning! LOL

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