by Scott Bourne
One of the most powerful methods working photographers can use to get new business is the referral. In these days of social networking, transparency, etc., people rely more and more on their friends' opinions when it comes to selecting a vendor.
How can you get referrals? Just ask. But it's HOW you ask that counts.
You can beg, plead, borrow or steal. That doesn't end up delivering the result you want.
You want enthusiastic referrals based on your performance. Words matter as does presentation. Accordingly, I submit one of the ways you might ask for referrals.
A sign, carefully positioned in your place of business, with the following words, or something similar will do the trick.
"Our studio is both sustained and honored by your referral of family and friends. Thank you."
This approach is low-key and puts you in the best light for clients who would be inclined to refer others to you. Feel free to modify this as you see fit for your particular circumstances.
Illustration Credit: © iQoncept - Fotolia.com
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