by Scott Bourne
One of the most powerful methods working photographers can use to get new business is the referral. In these days of social networking, transparency, etc., people rely more and more on their friends' opinions when it comes to selecting a vendor.
How can you get referrals? Just ask. But it's HOW you ask that counts.
You can beg, plead, borrow or steal. That doesn't end up delivering the result you want.
You want enthusiastic referrals based on your performance. Words matter as does presentation. Accordingly, I submit one of the ways you might ask for referrals.
A sign, carefully positioned in your place of business, with the following words, or something similar will do the trick.
"Our studio is both sustained and honored by your referral of family and friends. Thank you."
This approach is low-key and puts you in the best light for clients who would be inclined to refer others to you. Feel free to modify this as you see fit for your particular circumstances.
Illustration Credit: © iQoncept - Fotolia.com
ClickCon 2020 Circle the Dates!!
It's rare that a first year conference has the power that ClickCon brought to the industry this past August.
The dates have been announced for 2020 at the Palmer House in Chicago. August 11-14!
What a kick!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.