Over the last few weeks in Weekend Wisdom, Mind Your Own Business, SCU podcasts and even a few guest posts, every photographer/artist has talked about the importance of their relationships with their clients.
In Weekend Wisdom, Don Komarechka talked about crowd funding and his relationship with his followers over the two year process to publish his book, Sky Crystals. Michele Celentano talked about the relationships with her clients for family portraiture in Mind Your Own Business. Over and over again, ask any successful photographer the secrets to their success and you'll hear something about building strong client relationships.
It's not rocket science, but it does take dedication and time. With new clients you have to take the time to get to know each other, which for wedding photographers is the biggest benefit of an engagement session. With portrait, children and family photographers, it's about keeping in touch all year long.
So, here are just a few suggestions to help you get stay on target...
Maintaining great relationships is critical to the growth of your business, but don't forget the shooting session itself.
Good buddy, Matthew Jordan Smith, talked about it once in a podcast. He spoke about the importance of doing his homework and knowing what each client liked for music during a shoot, foods...anything that made them feel special and at times beautiful, even with a subject like Vanessa Williams. How you make your clients feel during a shoot will almost always trump your skill set!
In this video, thanks to Profoto USA, Matthew talks about making the shoot fun...again, it's about his long time relationship with the subject.
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.