Without publicity a terrible thing happens...NOTHING!
It's time to get back to my original list of key components for building your business and number six on the list is "Publicity".
Publicity comes in all shapes, sizes and locations, but it's up to you to create the buzz! I'm still amazed at photographers who look at their competitors and think the story they're reading in the local paper or online is completely random. Rarely is anything random!
It's Marketing Monday and the perfect time, especially since this is the slow season for most of you, to think about publicity moments.
Publicity is all about exposure for you and your business. It's a key to building a solid reputation and brand awareness. Some of the synonyms for "publicity" are public attention, public interest, public notice, media attention/interest, face time, exposure and limelight. Pick any one of them and it's not about who you know but who knows you. Publicity gives your business and advertising credibility.
Let's start with one obvious tool to help generate publicity.Never be without a camera. You don't always need to have your main gear with you. While I know cell phones do a lot these days, I still prefer a decent point and shoot with more flexibility for a decent shot. You want a camera with you all the time because you never know when something is going to be worth capturing that puts you in the "limelight."
No one blog post can cover everything you need to do to become your own publicity machine, but at least these points give you something to think about. Most important of all, you know how to hold focus on your subjects. A great publicity campaign is about holding focus on your business!
Publicity is absolute critical. A good PR story is infinitely more effective than a front page ad!'
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.