I've been writing for Shutter Magazine since the very first issue. Every article I've written has been related to the business and marketing of photography. If you've followed the magazine then you know that with each online issue there's always a short video by the author.
With this particular topic, I chose to do something a little different. Why? I knew every reader was always getting slammed with suggestions on how to run their business. I figured if I was doing something stupid to make my point, maybe they'd remember it more. Also, if you've listened to the "Building Your Business" podcast with Sal Cincotta, this is the basis for his comment about the pool.
What I've never figured out is why the tie and jacket I wore into the pool never shrunk or faded. The tie was a cheap one bought from a street vendor back in the days of trips into NYC. (Hey, I don't remember why, but I wasn't wearing a tie and suddenly needed one for a meeting.) The jacket is your basic off-the-rack navy blazer and was way out of style, but it never faded. In fact, I came out of the pool and left it on a lawn chair for a few days because I forgot about it! There's definitely something to be said in favor of cheap threads, LOL
Here's the point of today's Marketing Monday post. Stop thinking you have to do everything alone, especially when it comes to promotions and marketing.
Very few photographers or for that matter small businesses in general, have the revenue to support 100% of everything they'd like to do to promote themselves. Look for partners in all your marketing efforts and pay attention to how much more bang for your buck you'll get if you're spreading the cost out over several wallets instead of just yours!