Coming up this Saturday is a new Weekend Wisdom podcast with Michele Celentano. The topic is near and dear to all of our hearts, "The Art of Selling Prints". It's such an important topic because so many of you have convinced yourself that printed images are not what your clients want. While it's true we live in an instant fulfillment digital world; the reality is, prints are far from obsolete. However, there's a learning curve for your clients and as an artist you've got to be the one to raise the bar on their educational process.
During the podcast, Michele talked about a great idea she learned from Sue Bryce regarding a way to use an image storage box, but I want to take it a step further with other ideas. I'll let you listen to Michele's podcast this Saturday, September 5, as she talks about the outstanding way Sue is using image box presentations.
For me, the image box concept has always been an ideal addition to the album, but as a marketing tool.
Image boxes come in all shapes and sizes, and you've got the creativity to develop promotional programs that are just as diverse. The key is to be different and make your promotional offers unique from what your competitors are doing.
As my buddy Terry Clark said several years ago,
"Look at what everybody else is going and then do something different!"
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.