For many of you this is the last week of chaos as you finish special orders and late requests from your customers. As busy as you hopefully are, it's still an excellent time for me to plant a seed of an idea to think about going into the new year. Plenty of people have written about the way social media, together with texting, are destroying the art of conversation. But, I want to hit the topic from the business side and how you do your interviews.
We typically think about interviewing skills as they relate to hiring a new employee or applying for a job yourself. Well, think of each client as a new employer. Each step of the way is the same as getting hired for a new job. That future client might just be your next "new boss!"
Over the years we've all watched a lot of interviews on television. All of the talk-show leaders go beyond the script in the way they ask their questions or decide what question needs to come next. Each question takes the guest down a different path and most of the time keeps us watching the interview.
So, it's an easy segue to ask how are your interviewing skills when meeting your clients? Just like your favorite celebrity journalists, do you ask the right questions and pay attention to the details that will tell you who they are? Here's a checklist to consider, using bridal clients as an example:
There's an exciting quality to a good interview, and it's most often related to sincerity and establishing trust. It's about everything you've learned about customer service, your personality, and your listening skills. An excellent interview with a client can lead to a contract faster than anything in marketing, but a bad conversation and a focus on the wrong things will be devastating.
To be successful, you have to be able to relate to people;
they have to be satisfied with your personality to be able to do business with you
and to build a relationship with mutual trust.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.