A few years back Terry Clark wandered into my life. He's a photographer just outside Pittsburgh who bid on my help in a Thirst Relief auction four years ago. I drove over to his studio for the day and in spite of the fact that we can't seem to find time to catch up to each other very often, nothing has changed the growing friendship. I wrote parts of this post over two years ago on another blog, but it's perfect in keeping with the Scott Bourne Marketing Monday tradition.
As you plan the new year, pay attention to those friendships you've made in your network. Keep in touch with old friends and make it a point to put time aside for new ones. You're part of an amazing industry and nobody has ever written better advice on marketing than Terry when he said, "Smile big, laugh hard, make people happy!"
He walks the talk all the time and you can see it in his head shot above. Well, Terry sent me a great quote a long time ago from the CEO of Restoration Hardware, Gary Friedman,
“Great brands don’t chase customers; customers chase great brands.”
Terry then went on to write about his own business: “Not sure how / if that applies to what I’m experiencing but I like it. To me it means do good work, be a decent person to be around, be a fair business person and customers will come. Or more simply, smile big, laugh hard, and make people happy. Either one, or any way you want to look at it.”
Everything I talk or write about is marketing based and branding is so much more than just the artwork behind your logo. It’s all about building awareness and if people aren’t chasing you, then let’s look at what you might be missing.
But the real bottom line is Terry's eight word guildline
Smile big, laugh hard, and make people happy!
All images copyright Terry Clark. All rights reserved.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.