by Skip Cohen
This is an incredibly difficult time for all of us, especially photographers. Sadly, I'm hearing people who are sheltering in place with EVERYTHING, including their business and client relationships. Now is the time that social media can play it's most significant role ever in helping you maintain your presence and brand awareness.
As I've written so many times before - your website is about what you sell, but your blog is about what's in your heart. So...USE YOUR BLOG to maintain contact with your clients. We're all in this together, and you've got a unique opportunity to be more helpful than at any time in the past.
The other day during the conversation with the f64 Lunch Bunch I mentioned sharing ideas on blog content. So, here's a starting list of topics, and I'll keep adding to it in the days ahead.
This list is hardly all-inclusive, but it should give you a starting point to use some of this downtime to build content for the pipeline. When you've got a dozen posts ready to go...then start posting at least twice a week.
We'll get through this mess, and business and life will come back to some level of normalcy. In the meantime, you can be a leader in your community, and it's really simple - just be helpful!
We've postponed the f64 Lunch Bunch for a few weeks. There's so much going on in everybody's lives right now in terms of help and education. However, we're all still here to help and just an email away.
And if you missed the May 6 lunch with Bobbi Lane and Tony Corbell - it's pretty amazing. The video is just a click away.
ClickCon 2020 Circle the Dates!!
The pandemic may have moved the dates for 2020 to August 10-13, 2021, but that's NOT slowing Team ClickCon down. Stay tuned for new programs online with ClickCon Nation! It all starts on August 11th.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.