Listening to Your Customers

"Spend a lot of time talking to customers face to face.
You'd be amazed how many companies don't listen to their customers."

Ross Perot

Lately I'm surprised at some of the discussions in a few of the forums where photographers are complaining about their customers. My first surprise comes at the way they publicly shred their clients. You might be in a closed group on Facebook, for example, but do you know who else is in the "room" with you? Second is the issue of some pretty irrational thoughts on how to resolve some of the issues. Fortunately this is where a great forum or network can really help you see things more clearly.

I can't deny for a second that every now and then you get one you just can't please, but it's so important to build relationships even over challenging issues. If you don't think that's possible read the post of Bruce Berg's and how he saved a client...after forgetting their wedding!

Today one angry client has the ability to reach more people than some of the magazines did just ten years ago. The customer is not always right, but the customer is always your customer. That means you've got a responsibility to listen, empathize and resolve their issues. It's not a one way street and compromise is always a potential solution, but you need to keep things in perspective, build your business on quality and not just in your images. This is about building relationships with each client.

Photo Credit: © Carlo Toffolo - Fotolia.com