Lighting Up Photography with the Power of Small

Last week I shared a post from Profoto that was just a teaser about something new coming on September 12. Well, true to form and always keeping their promises, meet the new B10! Just a little bigger than a medium-sized zoom lens, here's Profoto's opening description:

Size matters, it does. Because how much gear you have to carry matters. How much space you have to set up and work in matters. Being able to move fast, getting in, getting out and nailing the shot matters.

That's why when Profoto set out to create the Profoto B10, their brand new cordless off-camera flash, the company first considered size. Or rather, a lack of it. “We designed the B10 to be small,” said Göran Marén, Product Manager at Profoto. “Just a little bigger than a medium-sized zoom lens. That means you can fit it in your bag with the rest of your gear and because it’s cordless and lightweight, it’s easy to bring and set up anywhere. That said, this is in every way a Profoto light, so the power and quality of light is essential.”

Two of my favorite images shared with the B10 announcement are from Two Mann Studios and Joseph Radhik. If you've followed the SCU blog, their work isn't new to you. They're award-winning wedding photographers who never compromise on the quality of their images. Click on either image to see visit their website and see more of their work.

In Profoto's new B10 section on their website, there's a statement that combined with Profoto's legendary reputation for quality and performance says it all:

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Designed to make life easy!

And, this short two-minute video will give you an even better perspective on the size of the B10 and how it really is designed to make life easier!

Click on the banner below and meet the newest member of the family. Then get into a Profoto dealer and find out how the B10 can join your family!