Last week and right on time, Profoto introduced the new B10. I shared the trailer video for the launch featuring Two Mann Studios and Joseph Radhik last Wednesday. But, there's a lot more to the story, and I like the way Profoto's put this backstory video together about the B10 and why it's a significant part of the family.
Going back to my roots at Polaroid and working with many other companies in the industry over the years, so often new products were introduced by accident, rather than through research and defining an actual need and benefit. I love this background video on the new B10 because it introduces you to the thought process behind the product. It's not an accident but is well-defined with a purpose and benefit to helping photographers control the light.
The video gives you a chance to meet the people involved, and they've made sure they don't miss anything in the development process from the B10 itself to the compatible accessories and even the design of the backpack. I love the comment from Jacob von Matern, the designer of the pack, "Because like the B10 the bag too has to work flawlessly. It's a combination of all the details in perfect harmony."
It's time to get yourself into a Profoto dealer and check out what all the buzz is about. Just click on the banner below to learn more about the B10. Profoto never slows down in helping photographers raise the bar on the quality of their images and their ability to control the light wherever they go!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.