You can't be the kid standing at the top of the waterslide, overthinking it.
You have to go down the chute.
by Skip Cohen
In the last few months, I've talked with hundreds of photographers online, through emails, and IMs on Facebook, or live on the phone. If there's a common theme, it's centered around getting business back on track.
Many of you already had challenges in your business before the pandemic you needed to address, but you procrastinated and put those issues on the back burner. After all, there was nothing you could do to change the dynamics of the new normal.
Well, Covid-19 isn't going to disappear with one dramatic "grand sweeping gesture." Masks, hand-washing, physical distancing, and being smart about protecting yourself and your family is all part of the new normal.
What's NOT part of the new normal is running your business the same old way. You need to adapt to the needs of your clients and, at the same time, respect the health parameters important to both them and you.
So, you're at the top of the waterslide, and it's time to leap into a new level of diversity for your business. You still need to fine-tune your skills, but there are still some strong imaging needed by your clients.
Just because the new norm requires physical distancing and has prevented most photographers from getting out of the slow season, doesn't mean there aren't things you can do to rebuild your business. You know how to focus your camera. Now it's time to refocus your career.
Over the years, mostly on Twitter, I've shared a lot of great quotes. While I'd like to take credit for all of them, it's thanks to two authors, Kathryn & Ross Petras, who put together a book of motivational quotes in the clickable thumbnail on the right. Tina Fey's quote above is from their collection. But my all time favorite is, "Age Doesn't Matter Unless You're a Cheese."
Whether you like to share quotes online or not, this little book is loaded with inspiration!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.