Killing the Goose that's Laying Golden Eggs

This is what I like about photographs. They're proof that once,
even if just for a heartbeat, everything was perfect.
Jodi Picoult

by Skip Cohen

​I try to keep Friday posts to one concept to give you something to think about over the weekend. I wish today's post was mandatory for every photographer to think about.

When I ran yesterday's post about Molly the Wonder Dog, it focused on Throwback Thursday. I posted three black-and-white images captured by "Vanelli" and one by Bambi Cantrell. The three photographs represent some of my most valuable photos. They're memory markers and fit perfectly with author Jodi Picoult's quote above. 

Here's my point...

Take a few minutes and find a couple of your favorite photographs. Then, think about what makes them unique.

Most of you underestimate the value of the service you provide to each client. You take shortcuts, sometimes compromise on quality, and don't focus enough on your ability to be a magician. 

You have the skills to help the world capture memories. You turn the intangible into tangible moments people can hold for a lifetime. As your skillset keeps developing, the goose that laid the golden egg is right in front of you. As a business owner, what could be more valuable to your target audience?

Where would the world be without photography? Even closer to home, where would your clients be without your expertise? Now, focus on your mindset the next time you click the shutter!

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