Most of you have already been to at least one convention or workshop this year, but there's a great moment in one of my all time favorite movies, City Slickers. (Definitely go rent it this weekend - you'll pick up a few great laughs and even a few great lessons in life!) Think about Curley's "just one thing" as it applies to your quest to build your skill set.
Try his sage advice and see if it makes sense:
So, here's the segway - at every convention or workshop you go to you have an opportunity to attend dozens of different programs. At every program you're bombarded with new ideas. Unfortunately, most of us are alike when we hit information overload. We take lots of notes, we collect various brochures and we store lots of great ideas in a random collection of brain cells - then, we get home and file them away, often not pulling them out until something triggers a flashback days, weeks, months or even years down the line.
Think about how many notes you've taken in various programs, but never did anything with! You wrote them down and then life got in the way.
So, at the next convention you attend. or better yet, at the upcoming Summer Session of SCU, why not try something new? Walk into each program looking for just one thing you can implement. Take all the notes you want, but focus on finding that one lead thing to learn that will change the way you photograph or market yourself, images and services. With each speaker you're looking for just one thing that gets you excited about changing a specific aspect of your business.
"What's the one thing?...that's what you have to figure out!"